Have you ever wondered why some Education Video productions work better than others at conveying a message? Have you ever watched an educational video in the hope that you’ll be able to use the resource only to find that learners failed to share your enthusiasm for the film? Well… there’s generally a good reason. If you haven’t got the time to read on and want answers quickly or help with your own Education Video, don’t forget to get in touch with Thinktank, who have made some of the most inspirational video creations for schools, colleges and universities.
Get Education about Subject Matter
One of the golden rules of creating filmed content is Subject Matter: a film is often only as interesting as its subject matter! The rule can be broken for sure, however in general the essence of this rule is that you can’t make something look as exciting and amazing as the next Apple Watch launch if you’re subject matter is around a relatively dry subject such as stamp collecting in the 1940s or decoding Pythagorus.
Whilst it’s true that there will always be an audience waiting for deep diving into the finer nuances of a topic, sub-topic or niche, invariably the truth is that if you’re wanting to make a film about something specialist you either need to accept that it won’t be suitable for a mass audience, or start to get creatively credible. We’ll explain this more!
Creatively Credible is the key to film production within the education arena
What is Creatively Credible?
Creatively Credible is a term coined by founder of Thinktank Video in Manchester UK, Stuart Murphy, who explains the concept by saying, “There’s a world of difference between being creative and being creative for the sake of being different. The skill to being creative is about ensuring that your intended audience believes what they are seeing. They also should find what you’re showing or describing as authoritative. The point where optimal interest meets the highest point of credibility is known as the Creatively Credible point. This is the point where you get maximum engagement from any audience viewing your video.”
Educating Yourself
Okay, so we’ve taken a very brief look at how you can improve your video-making skills, but how can you do this yourself, without the need for employing the services of a professional video production company?
Here’s a quick checklist to help you:
- What are the key messages you want to convey?
- Who is your intended target audience?
- How long do you think you can retain their attention for?
- What do you want them to remember at the end?
- How much money or time do you have to make your video production?
- What equipment will you have to make or edit your film?
- Have you thought about sound?
Once you’ve sat and written down your thoughts, you’re on to the most difficult stage, pre-production planning.
Pre-Production Planning
Okay, you’ve got everything you need, equipment, your messages and what you want to film. What’s next?
- Where are you going to film?
- Who will be involved in making your film?
- Who is operating the camera and sound?
- Where do you want to make your film?
- Have you considered where you are able to film?
- Do you know who to ask for permission to film at your locations?
- Who is going to help you make the film once you’ve started filming?
Having the answers to these questions will go a long way to ensure that your production will be made effectively and have some solid structure around the processes used.
Creativity is often the one thing that doesn’t come naturally. Try your best to be Creatively Credible when making your film and if you are looking to reach out to anyone for help, try getting in touch with Thinktank Video Productions in Manchester, the leading Video Education company, making films throughout the world!